Heartz x Fast Food Music
Capsule collection created in collaboration with the online magazine Fast Food Music
The collection was based on the idea of combining the brand’s visual code with the musical theme of the magazine.
Includes: “Zinc Yellow” Hoodie, "Wet Asphalt" Longsleeve and T-shirt.
Released on October 2018
Original Lookbook
Model: OFFMi
Camera: frozenbite
Editing: Александр Катанаев
Concept
Illustration on the chest represent hip-hop artists in the form of their favorite anime characters
Characters:
Lil Uzi Vert — Nagato [«Naruto»]
Kanye West — Shoutarou Kaneda [«Akira»]
LiL PEEP — Hisoka Morou [«Hunter x Hunter»]
Robb Banks — Griffith [«Berserk»]
Azizi Gibson — Monkey D. Luffy [«One Piece»]
Xavier Wulf — Takumi Fujiwara [«Initial D»]
RZA — Afro [«Afro Samurai»]
Denzel Curry — Son Goku [«Dragon Ball»]
Illustration’s author NAKEDMAZAFAKER
Branding
Also, especially for this capsule we created separate branded patches with FFM logo.
Heartz x FFM Hoodie
Hoodie in “Zinc yellow” color with inside pocket on the sleeve and monochrome printing on the chest, stylized under manga page.
Heartz x FFM Longsleeve
Raglan long-sleeved shirt in “Wet Asphalt” color, made from special templates with large full color printing on the chest.
Heartz x FFM Shirt
Raglan T-shirt in “Wet Asphalt” color, made from special templates with large full color printing on the chest.
Gallery
